in its first 30 minutes, surpassing sales figures for Uniqlo and Gap on its first day on e-commerce giant Taobao. » Hide ads with VIP : The Rap of China / S02E08 : Season 2, Episode 8 | Aired on September 1, 2018 | 90 min. Nowadays, he put more effort in hip-hop clothing designing since some personal life rumors leaked in 2008. Top songs: My Sky, The Most Beautiful Expectation. The show is just a commercial cooperation [between] Kris Wu and iQIYI. Even the wildly popular reality show ‘The Rap of China’ fall under the state broadcast administration regulations, which prohibited depictions of the hip-hop culture, including tattoos and obscene lyrics. But Iron Mic wasnât the only battle arena. The first episode of the second season of “The Rap of China” (中國新說唱) aired on June 14. As one of the early rap groups in mainland China, they witnessed the changing of the location of rap music from Northern China, like Beijing and Hebei, to Sichuan. âAfter [the first season], some kids didnât do a good job. âCapital and brainless fans are the two major challenges that the Chinese rap scene is confronted with,â says Gao Fang, a 30-year old white collar worker and a hip hop head for nearly two decades. Seating is on a first-come, first-served … These three rappers all appear in the wildly popular reality show ‘The Rap of China’, with GAI winning the first season, in 2017. This is Chinese rap for sure! His song, “My city Nanjing”, made him quickly well-known on the Internet. Since then, the crew released its long-awaited new album, ‘Five Stars’ still under the 88rising label. The judges’ acting skills are excellence. He was blocked from Weibo for months, and forced into a pseudonymous return via WeChat, where he continues to release new music (his first few tracks there were timed to coincide with the airing of new episodes from Rap of Chinaâs second season. But in China, relationship with Spotify’s teams are not enough, with most foreign streaming platforms blocked and replaced by local equivalent. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. LongJing Rap (DrangonWell Rap), founded in 2007, is a Beijing based rap group. The latter has known a burst of popularity in 2014 by bringing Chengdu’s rap to a Chinese talent TV show called ‘The Voice of China.’ In 2018, the rapper released a dialect-heavy track called ‘Fuck Off Foreigners’ (Gua laowai). “Before that, kids listened to hip-hop in English, but maybe less than 1 percent could actually begin to understand”, said Zhong Cheng, a member of the Yin Ts’ang. All rights reserved. How can a streaming reality show promote the music and the culture better than just blasting out updates on its official Weibo? Several years later, in 2015, another group of Sichuan rappers called Higher Brothers put out their first, self-titled demo, starting them on a road that would lead to global recognition behind the 2017 release of their debut album Black Cab. “The Rap of China” is a Chinese rap competition program produced by iQiyi, a Chinese online video platform. The first rapper to sing about the fog city is Wudu Montana (Wudu literally meaning ‘fog city’ in Chinese), a matcha tea shop owner. However, in the west, we also see Sichuan province being hit by the phenomenon. This is what we want to do for them, to offer them a world class stage, the best production and the best promotion.â, Chen adds that his generation grew up with rock ânâ roll, but that Chinese youth today are exposed more to rap. … The group won several domestic awards before fading away in 2011. They should have done better, or there should have been someone who told them what to do. Since 2017, ten years after Gary Wang’s prediction about the future of the Chinese rappers, the buzzword ‘rap’ peaks according to the Chinese show’s episodes. Yin Ts’ang’s first hit was ‘In Beijing’ (Zai Beijing), from the group’s 2003 debut album, ‘Serve the People.’ The title melts a traditional melody played on the violin against a hip-hop beat. By moving west towards Chengdu, Chinese rap has only proven its uniqueness: it is incisive, technical, and requires great dexterity to mix Chinese dialects, Mandarin, and English. Season 4 . They got confused when they suddenly became public figures, rising from their roots as underground rappers. The brands sponsoring the 2019 season of ‘The Rap of China’ reflect the lifestyle of the new Chinese generation. GAI, Zhou Yan, is the winner of the first season The Rap of China. That being said about ‘The Rap of China,’ Chengdu, and Chongqing’s rap, we are obviously currently witnessing the rise of the Chinese rap music. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Jony J, Xiao Jia, is one of China’s hottest rappers currently. In China, the hip-hop culture has largely been an underground cultural form that is less known by the mainstream public. We especially auction traditional methodologies as well as technology-driven tools. She is the 6th place in The Rap of China. This is Chinese rap for sure!'”. This band of four friends is the first to make it internationally with their DIY lyrics, recording, and production. Source: VICE, YouTube, Ty. for a music festival appearance. In China, the target consumer does not just start at twenty-somethings with full-time jobs in the office. âAfter [the first season], some kids didnât do a good job. âItâs important for todayâs rappers to cultivate themselves, and to think. The causes and market impact of stress in China and how ‘stress’ has become a key selling point for brands. In the late 2000s, hip-hop venues are flourishing in China, and 2009 saw hip-hop being broadcasted for the first time by the China Central Television for the annual Chinese Lunar New Year Gala. “The content that doesnât fit mass media should not be present in our show.â. the rap of china - interesting facts, quizzes, polls, who wore it better and much more. The Rap of China Episode 8 1 membre Prochain épisode. Different from the Sichuan rap style, their songs have a clear pronunciation, simple rhythm, and clean lyrics. The legendary Chengdu City Rap House is the heart of Chengdu’s rap. Season one co-champ PG One has been the worst hit by the government’s swift response. Their music video, “Made in China”, has over 3.7 million views on YouTube. The Rap of China is a Chinese rap reality show produced by IQiyi. Thus, it is only in 2017 that Chinese hip-hop scene will burst with a dedicated TV program. She loves Chinese language, Japanese arts, post-rock music and good English TV series. Watching the program, the characteristics of Chinese rap immediately hit the viewer. With the tones [of spoken Mandarin], Chinese can be a lot more complicated to rhyme than English. THE RAP OF CHINA Kpop Profile: Rap of China 2020 (中国新说唱) is the fourth season from The Rap of China series, a Chinese rap survival show produced by the company iQiyi. Courtesy of the competition, Bei Bei (è´è´) and PG One from what would later become HHH (红è±ä¼), Xiâanâs biggest rap group, plus Bridge from Chongqing-based label GO$H and Sun Bayi (åå «ä¸) from Guizhou all became widely acknowledged on the national stage, a rarity for underground rappers back then. Daxue Talks 82: LinkedIn in China: The only unblocked western social network platform…or is it? They got confused when they suddenly became public figures, rising from their roots as underground rappers. The Rap of China is part of Omniaudience, a series that considers the role of listening, the settings in which speech and sound can have a meaningful effect. "The Rap of China" is iQIYI's flagship competition show dedicated to promoting Chinese-language rap. With Season Three of The Rap of China approaching, here are five rappers who found fame and fortune (or misfortune) after appearing on the show. … Instagram: rita_van, The History of Rap in China, Part 2: Hip Hop Goes Mainstream (2010-2019), For example, in May 2017, Modern Sky-signed rapper. Many in their late-teens already have cash on hand even if they don’t have a fixed income. Every government should keep their teenagers away from bad influences. Among the list of star-studded judges, American-born Korean rapper Jay Park had prepared a big paragraph of Chinese rap for the show. Daxue Consulting is a China-based market research and strategy agency. If the 2010s distinguishes China’s rap as a new genre of music, making Chinese rap at that time is still a profitless and often subversive activity. This is Part 2 of a two-part series on the history of rap in China. With a production budget of over 200 million RMB (29 million USD), Baidu-owned streaming platform iQIYIâs The Rap of China show changed the Chinese hip hop game forever. The show is such a hit among the young generation that it plays a big role in the trends of lifestyle and entertainment consumption in young people. Meanwhile, loyal fans of his and rival rapper Bei Bei have shown open hostility to one another on Weibo and other forums. We are always imitating what is popular overseas. Source: The New York Times, The rap group Yin Ts’ang. The CRM market in China is maturing during a time when social... E-commerce is the most important channel in health food distribution in China. Participating rap crews and labels included C.H.A.O.S, NOUS, HHH, and STA, while the freestyle contests between Young Dragon and PG One, PG One and GO$H’s Watch Me (aka 山鸡), and Bei Bei and Masiwei (later of Higher Brothers) were instant classics. Chinese rap culture gives a space for Chinese subcultures to grow and thrive. Tang, Kris Wu, Wilber Pan, MC Hotdog and Zhang Zhenyue. How can a streaming reality show promote the music and the culture better than just blasting out updates on its official Weibo? Source: Baidu Index, the buzzword ‘rap’ peaks according to the Chinese show’s episodes. This made the authorities feel that something is wrong with this culture. Just weeks later, he was commanding fees of 300,000 RMB, having made the showâs top seven finalists. The Rap of China season 2 episode 8 : Find episode on: AD . Choisissez parmi des contenus premium The Rap Of China Beijing Press Conference de la plus haute qualité. The Rap of China made him famous in mainland China in 2017. Sign Up Now! 2006 saw the rise of another famous rap group from Chengdu called Big Zoo, with several mixtapes and freestyle releases. It is this street culture that he tries to transmit in his sounds. But what strikes the viewer at the very first glance is the ability of the show to be overcrowded with advertisement messages. The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up? âP Diddy heard GAIâs track ‘Parched’ (天干ç©ç¥) after someone sent it to him, and said, ‘Wow! The History of Rap in China, Part 1: Early Roots and Iron Mics (1993-2009). After GAI and PG One were crowned co-champions at the end of season one, they were hit by a series of scandals. The show will be purely internet based and broadcasted on iQiyi.com. Source: VICE, Gary wang partying at ‘The Shelter’ a hip-hop club in a Beijing bomb shelter. Even blatant, cringe-inducing displays of loyalty to the Partyâs brand of harmonious patriotism couldnât stave off an apparent â, âRappers have to take social responsibility as public figures,â Chen told us ahead of the return of, . If no one knows why trap takes off in Chengdu, the Sichuanese dialect could be the reason. We hope the production level of their work will increase a lot, so they just need to concentrate on their verses. âThis culture was imported from overseas, so it has to be decoded then recoded. Hip hop is growing higher in China, but itâs not growing stronger.â, How Rap Became the Advertising Medium of Choice for China’s Brands – and Government, While old-school rappers and hip hop heads fret over the âcorruptionâ of the genre, Rap of China producer Chen points to Chinese hip hopâs increasing international profile as justification for his company’s actions. Jin Au-Yeung, as known as MC Jin, is a Chinese – American rapper. This twangy local dialect is said to lend more naturally to the musical style than Mandarin, China’s official language. Since the Higher Brothers signed in 2016 under 88rising’s banner, the Chengdu’s rap group completed two US tours in front of sold-out crowds. We were not happy with it, but it was just out of our control. The fast food market in China: How American brands have conquered the... 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Allison is a marketing manager at daxue consulting. WÇ Men Podcast: Has Covid-19 Ended China’s Consumption Boom? So the regulations that came out [last year] were necessary.â. That the same year, yet another Sichuan group called CD REV, got their start, and set out on another path to widespread recognition. Among the featured artists, the Higher Brothers’ crew represents the Chinese branch. Today, he has more than 5 million followers on Weibo — the type of popularity an underground rapper could never imagine to gain through small-scale live concerts or freestyle battles. He started his career in early 2000 when most Chinese audiences had no idea about what rap music was. WÇ Men Podcast: How Porn Helped Me Through Lockdown, WÇ Men Podcast: How Covid-19 has Changed Chinese People’s Attitudes to Personal Finance, WÇ Men Podcast: The Unsung Heroes of International Media’s China Coverage. Boss Shady, Xie Di, is a leading rap artist in Sichuan. Brands sponsoring the most-watched show among Chinese youth reflect the market potential for brands targeting young Chinese. Even though many are not part of the workforce, it doesn’t keep them from spending money. As a rapper, you gotta have your own attitude and principles.â. '”, For better or for worse, Chinese rap seems at a turning point, and exactly where itâll go next remains unclear. Does Kris Wu have anything more insightful to say about Chinese hip hop’s sudden explosion than, 5 Spring Festival Movies to Get You in the Mood for Chinese New Year, Why Female Rappers Have Become the Most Exciting Voices in Chinese Music, 100 Films to Watch to Help You Understand China, 100 Films to Understand China: Bad Movies, Listeners of the World, Unite! Bridge is perhaps Chongqing’s rapper whose look is the most explosive. The Rap of China is a show from China that aims to bring out Chinese hip hop and rap to other parts of the world. With the rap album Wake Up, he won Taiwan Golden Melody Award for the best Mandarin album in 2007. The show even features promotional rap clips that highlight the brands’ products. This tremendous performances was due mainly to direct fan support. Why Stressed Out Students are Turning to Revolutionary Songs, Is Kuaishou Still China’s Short Video “Platform for the People?”, Virtual Idol Variety Show “Dimension Nova” is a Bizarre Digital Pop Star Battle, Anti Asian-American Violence is on the Rise, Again. The show has four celebrity producers whose job is to train and guide the rappers participating in the competition. His first rap album released in 2004, when Cantonese pop music dominated the Hong Kong music market, but several singles from this alum still topped the local music charts. Even with censorship, however, the success of rap in China among the young Chinese generation is real. First, the competitors are faced with the first level in this show. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. In the current environment, mature rappers can take advantage of the developed techniques and the equipment [at their disposal], but [, ] just wants to promote young rappers who have a clean history with more plasticity, which means most of them donât have their own attitude. Source: Baidu index, daxue consulting analysis, age and gender distribution of rap fans in China. The Rap of China, Watch eng sub, The Rap of China online ep 1, ep 2, ep 3, ep 4, watch ep 5, ep 6, ep 7, ep 8, ep 9, ep 10, The Rap of China dub drama Cantonese, watch The Rap of China ep 11, ep 12, ep 13, ep 14, ep 15, The Rap of China drama ep 16, ep 17, ep 18, ep 19, ep 20, The Rap of China english subtitle, The Rap of China chinese subtitle, The Rap of China … âI give Kris Wu respect for his endeavor to promote rap in China, but look what his fans did against HUPU. While the weekly newspaper will talk about the daily business cases of China, important local events and news. The Rap of China is a Chinese rap reality show produced by IQiyi. Stream the best of Disney, Pixar, Marvel, Star Wars, National Geographic and more for $6.99/mo. In the current environment, mature rappers can take advantage of the developed techniques and the equipment [at their disposal], but [The Rap of China] just wants to promote young rappers who have a clean history with more plasticity, which means most of them donât have their own attitude. While the weekly newspaper will talk about the daily business cases of China, important local events and news. âWe should use the mode of expression that this generation likes to engage them, and let them enjoy higher-quality shows,” he says, admitting he’s been inspired by the likes ofÂ, But a TV show airing in the carefully-controlled, carefully sanitized space of China’s pop-cultural mainstream isnât necessarily compatible with underground rap culture, as, âs first season proved. Later, as a rap tutor in Youth With You 2 season in 2020, his strict but humorous character made him popular on the trend of Weibo again. Hereâs How You Can Help, The Best Food-Themed Gear on China’s Biggest Online Shopping Site, “Not Letting Go of Our Common Future”: Meet Howey Ou, China’s First School Climate Striker, Watch: Go Beyond “Gong Xi Fa Cai” with These Year of the Ox Puns, Watch: A Day in Kunming with Yeti Out and S!LK, Watch: Haters Gonna Hate, But Here’s How to Call Them Out. The keen interest for rap among people from Chengdu city and the Sichuan province near Chongqing city is linked to the emergence of a new kind of rap, called ‘trap’ that shakes western China. Much of the power of 88rising is due to the fact that it operates more like a PR agency than a record label. Female idols can just shake their butts and pass, while those with actual skills fail. 556 mentions J’aime. Bridge during his participation for the season 2 of ‘The Rap of China’. Then, Higher Brothers, as a famous “import” music group, won a lot of Chinese audience. Even blatant, cringe-inducing displays of loyalty to the Partyâs brand of harmonious patriotism couldnât stave off an apparent âhip hop banâ being implemented on mainstream media. © Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. This summer, … The track has soon been banned on the multiple Chinese video websites, people questioning the fact that this song could instigate criminal activities. From humble origins as a niche pastime in constant conflict with the authorities, hip hop rises to become a mainstream art (and industry), Shuhong (aka Rita) is a language instructor, English/Chinese translator, writer, and proud bunny owner based in Beijing. Top songs: Made in China, Black Cab, WeChat. It is now gearing up for its fourth season. PG Oneâs plight has also exposed how hip hop has taken on elements of the âfan economyâ phenomenon previously limited to pop music. The beginnings of hip-hop – including trap music – in China were primarily influenced by western culture. In 2017, some rappers might have just made 200 RMB [$29 USD] for a concert. The show also gives insight into Chinese culture, while shining a light during their search for the best Chinese emcees. According to Baidu Index, around 70% of the Chinese people who search for ‘rap’ on the Chinese internet are under 30 years old. Pepsi is also very visible during the show, as is War Horse 我马 (Wo Ma), a Thai Chinese energy drink brand. Daxue Consulting is one of the most active sources of information on the Chinese market. #kris wu #wu yifan … Top songs: Mr.Almost, The Korean Invasion. It is not promoted by people, but by institutions. Meanwhile, loyal fans of his and rival rapper Bei Bei have shown open hostility to one another on Weibo and other forums. It’s one of the most influential hip-hop labels in China, best-known for nurturing the success of the Higher Brothers. They were really poor, because people didnât know about them, and they didnât have many performances, which meant they had no money. The Rap of China is a Chinese rap competition show produced by iQiyi. The American chewing gum brand, Extra, in Chinese 益 达 (Yi Da) and a brand of sanitary pads, are presented through rap clips during the show. Does Kris Wu have anything more insightful to say about Chinese hip hop’s sudden explosion than “skr”?
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